Copywriting is the most powerful element of digital sales because it creates a sales force that never sleeps. How? Think of the online presence that you have created for your business in the form of website, a blog, social media accounts and more.. It may be attractive but without clear words that tell your visitors how what you are selling will benefit them and improve their lives, you will never convert visitors to customers. Great copywriting moves your visitors to your website through the sales process of awareness, interest, decision and action. By presenting a captivating message across all your digital touch points your audience will be out there looking for more information about you and your brand and that’s how copywriting acts as your salesperson. Copywriting is the reason why people buy something. It is the bridge between a product and its customers and involves using words in a way that stirs the readers emotions and ignites them to action.